Digital PR is the online fastest growing industry according to the need of an hour. The usual elements comprising are planning, research and execution need to be combined with the typical Digital PR qualities. PR is unpredictable and a strategy needs space to breathe and travel within the online world as well as relate to the brands and audience.
Effective Digital PR can be measured by demonstrating the effective PR strategies hits in Google Analytics and measuring how much referral traffic has been gained from those Digital PR hits. By analyzing and tracking how well the site’s landing pages rank for targeted keywords also assists in determining the success of a brand’s Digital PR strategy.
Digitally, we can also organize PR campaigns through our own site by picking relevant keyword; keyproduct by creating competition to promote/engage them with our brands.