Social Media Optimization
Social Media Marketing (SMM) is a form of Internet Marketing
that utilizes social networking websites as a marketing tool.
The main objective of SMM is to produce content (Posts) that
users will share with their social network to help a company
increase brand exposure and reach.
One of the main components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons or promoting activity through social media by updating statuses or tweets or blog posts.
SMM helps a company to communicate with their key audience directly without any interferences of third party agent and the company gets direct feedback from customers (or potential customers).
SMM became more common with the increased popularity of websites such as Twitter, Facebook, MySpace, LinkedIn, Instagram and YouTube. SMM tools have become very famous among the people. Now-a-days Social Media Post contents are very genuine to attract the attention and talks of general interest, health, foods and interesting stuffs.