Frequently Asked Questions
The term ‘marketing’ is self-explanatory, but what is digital marketing? Traditional marketing targets advertising and marketing on radio, television, print and film, whereas digital marketing focuses on apps, websites, social media, blogs and other online content. Marketing through these online tools, that can reach a globe-wide customer base, is known as digital marketing. Think digital, think new, think devices and gadgets that support Wi-Fi… that is where the digital market lives! Let us take care of it for you!
YES! A thousand times over, yes! We are living in an age that is completely digitalized. From groceries to education, shopping to even matchmaking! Everything is on the web! So why wouldn’t digitalizing your marketing efforts make sense? Marketing your brand or business online is the only way to thrive and survive in today’s world. It just doesn’t get any simpler than that.
Search Engine Optimization, or SEO, is a very important technique to grow your business. By applying SEO to your content means using off-page and on-page tactics and adjustments that will help your website, pages, socials, etc., rank higher on search engines. For example, if you are writing a blog for your page (although you can just ask to do that and save so much time to focus on your business!) try to write a minimum of 1000 words, as that is what Google prefers and will rank higher.
Keywords are the specific words, terms and key phrases that are usually used by searchers to look for what they need. These words have to be planned mindfully and strategically so that the keywords you insert in your content match the keywords that consumers use to search for your pages, images, videos, blogs and practically anything else online!
Other than the fact that Google keeps updated websites on a higher rank, any website that hasn’t been updated for a long time is basically nothing but a portfolio or brochure for your business. It won’t be able to engage customers the way it should with the developing web. So let us take care of the heavy workload for you! We can keep your site maintained and updated effortlessly.
A completely free of cost website which tracks your business ROI, no reason to miss out on this boon! Google Analytics is a website analytics platform that keeps you informed and gives you insights into your website performance. It keeps you updated about how users find your website. The platform categorizes the metrics into behavior, acquisitions and conversions for easy understanding.
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